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Table 4 A premium for what?

From: Regulating and supporting services and disservices: customary approaches to valuation, and a few surprising case-study results

What do you feel you would be paying for?

Number of responses

Ecological sustainability

18

Economic sustainability

12

Social sustainability

11

Friendliness of production process to environment

9

Friendliness of production process to people

8

Assurance that logging had been done legally

14

Fair trade

1

Conscience money

1

  1. Source: Price (2006b)